DLT Registration

TRAI (TCCCPR 2018) has mandated all businesses that want to send SMS to register their business entity, headers (SMS sender IDs), content templates, and consent templates on BSNL, Vodafone, Videocon, Jio TrueConnect or other DLT platforms.

Please note that all steps in the DLT registration process must be completed to send SMS.

Business Entity Registration

DLT Registration Process

Register on any of the DLT platforms below by filling in the required information and document. Post receiving Entity ID/Registration ID, please add it in your Bharatbulksms account: Log in to your Bharatbulksms account > Settings > Your Profile > Entity ID/Registration ID.

Note:

For Videocon DLT platform only: You can check approval status of your application, headers on Videcon DLT platform: Open https://smartping.live/entity/particular Click on the option required and click Next > Enter Entity Reference ID and click Submit > Insert OTP received on Mobile and Click Submit > Pending Status > Get Token and Verify.

Add Entity ID/Registration ID in your Bharatbulksms Account

Post receiving Entity ID/Registration ID, please add it in your Bharatbulksms account: Log in to your Bharatbulksms account > Settings > Your Profile > Entity ID/Registration ID.

Header (Sender ID) Registration

Registration Process on DLT Platforms

There are 2 types of Headers to choose from in DLT platforms. Please view below the registration process for each of the headers:

  • Others (for SMS such as OTPs, alerts, etc.):
    Add your preferred 6-character alpha headers (sender ID) in the text box > Justify the chosen headers in the description box and/or by attaching a supporting document
  • Promotional (for SMS such as offers, discounts, etc.):
    Add your preferred 6-digit numeric headers (sender ID) in ‘Find your Header’ text box > Select your category/industry type from the drop-down > Justify the chosen headers in the description box and/or by attaching a supporting document

Note for header type ‘Others’:

  • Headers (Sender names) are case-sensitive i.e. ABCDEF and abcdef are two different sender names and can be registered separately.
  • The Header selected should match your entity name. If the header name is different:
    • For Videocon DLT: Please attach a document/image showing the website link, trademark certificate or any other document/image proving the relation between your entity name and your requested header.
    • For VIL/BSNL DLT: Please mention the website link, trademark certificate or any other reference proving the relation between your entity name and your requested header. Also, mention your mobile number in the description to facilitate a call back by the DLT support team for any clarifications.

Add DLT-approved Headers in your Bharatbulksms Account

After your headers are approved in DLT platforms, please email a screenshot of your DLT account displaying the approved headers to contact@bharatbulksms.com

Please note that your account will be configured with your DLT-approved headers only after you share them with us.

Content and Consent Template Registration

DLT Registration Process

For Videocon DLT Platform

Content Template Registration

  • Select Template > Add New Template
  • Add a Template Name
  • Choose Communication type as SMS
  • Choose the Template type of communication – Promotional / Service Implicit / Service Explicit / Transactional. Know more here
  • Select Consent Template from the drop-down list (Optional)
  • Select a Content Category from the drop-down list (Only for Promotional and Service Explicit type)
  • Search and select all Headers that you would want to use with this template
  • Add the template content in the ‘template content’ text box > Get and enter OTP > Click ‘Submit’

Consent Template Registration

  • Select Consent Template > Add New Consent Template
  • Add a Consent Template Name
  • Add Scope of Consent
  • Get and enter OTP > Click Submit

For VILPOWER/BSNL DLT Platforms

Content Template Registration

  • Select Template > Content Template > Add
  • Choose the Template type – Promotional / Service Implicit / Service Explicit / Transactional. Know more here
  • Select a Category from the drop-down list (Only for Promotional/Service Explicit Category)
  • Search and select all Headers that you would want to use with this template
  • Select Consent Template from the drop-down list (Optional)
  • Add a Template Name and select the template message type – Text/Unicode
  • Add the template content in the ‘template content’ text box and click ‘Save’

Consent Template Registration

  • Select Template > Consent Templates > Add
  • Add a Template Name and your Brand Name
  • Add ‘Scope of Consent’

Note

  • Choosing template type – For SMS such as OTPs, order confirmations, alerts, service updates etc, select “Service Implicit/Service Inferred”. ‘Transactional’ category templates are reserved for banks only.
  • You can select multiple headers for a template. Ensure all headers that are required for the template are selected during the creation of the content template.
  • According to new guidelines shared by operators, all content templates must include your brand name/complete business name/trademark in the message footer. See how to add brand names to your templates.

Adding and Using Templates in Bharatbulksms

Creating Templates in Bharatbulksms

  • Log in to Bharatbulksms UI Portal with your registered email ID and password
  • Under the Send tab, Select ‘Templates & Drafts’
  • Click ‘Request new template’
  • On the new message template page
    • Add the Title, registered DLT Template ID
    • Select the Category, Sender ID (headers) associated with the templates and language of the template – Templates in regional languages will be treated as Unicode templates.
    • Copy the DLT approved content in the ‘Message’ text box
    • Replace all variables in the DLT template with restricted template items, as required. Know more here
    • Click ‘Request new template’ to confirm the creation of the template
  • On approval, the template can be used to send messages from Bharatbulksms. You can check the approval status of the template created in Bharatbulksms platform in the ‘Templates & Drafts page’.

Sending templates via APIs

  • Bharatbulksms checks your messages against all your approved templates and passes the message with the associated DLT template ID only if it is an exact match with any of the approved templates in your account.
  • Please pass your approved numeric sender ID in the mandatory “sender” parameter in the API request while sending messages. All API requests without a valid sender name will be rejected.

Sending templates via UI

  • Under the send tab click ‘Send Text Messages’
  • Select the group or individual contacts that you want to receive your message
  • Select the registered template from the ‘Templates’ dropdown
  • Select the required sender ID (headers) from the dropdown
  • Fill any restricted template items which appear as text boxes. Know more here
  • Click ‘Send Message’ to send the message

Additional Steps

Add Telemarketer ID

After registering your headers, add imi mobile as Telemarketer on DLT platforms.

  • In the Videocon DLT platform – Select ‘Telemarketer Request’ (side nav)> Enter the telemarketer ID “110200001293” > Click view details > Tick the check box “I hereby authorize IMI mobile Cloud Communications (India) Private Limited for on-boarding with us on VMIPL DLT Panel as our Telemarketer partner. ” > Click Submit request.
  • In the Trueconnect Jio DLT platform – Select Campaign > My Telemarketers > Manage Telemarketers > Search for telemarketer ID “110200001293” or “IMI Mobile” > Drag to the right side > Click Apply.
  • In the VILPOWER DLT & BSNL DLT platforms – Select Telemarketer from the dashboard > Click on Add > Type “IMI Mobile” or “IMI mobile Cloud Communications (India) Private Limited” In the “Select your Telemarketer” text box > Wait for the drop-down to appear > Select “IMI mobile Cloud Communications (India) Private Limited” from the drop-down > Add ”110200001293” in the Enter your Telemarketer ID textbox > Click Add.

For BSNL DLT & VILPOWER DLT Only

After adding TM ID and registering headers in the VILPOWER DLT & BSNL DLT platforms, please reach out to our sales team with your Unique ID to get the service agreement copy.

  • Get the Agreement copy from our sales team > Fill the agreement > Print on bond paper (100/- bond paper for VILPOWER or 50/- bond paper for BSNL) > Get it signed by the Authorized Signatory of your organization > Send a soft copy or courier the signed agreement to –
    2nd Floor, Skyview10, Sy. No.83/1, Hitech City Main Rd, Madhapur, Hyderabad, TS – 500081
    • If you’re unable to get the agreement printed on a bond paper due to the lockdown. there’s a provision to submit a temporary agreement in the VILPOWER DLT platform. Please reach out to our sales team for more information.
  • In addition to the service agreement, an authorized signatory document is needed. You can choose to share any one from the list below and share the same via soft copy or courier the hard copy.
    • GST Document which includes the name of Authorizing Signatory
    • Ministry of Corporate Affairs Document
    • Board Resolution mentioning the name of Authorizing Signatory signing LOA on letter head
    • MOU/MOA

DLT Registration & Bharatbulksms – Where and how can we help?

  • Mandatory new regulations: Please note that the new TRAI regulations have been enforced by the telecom operators and there is nothing Bharatbulksms can do to push back the implementation. Without the necessary sender names (headers) approvals at any one of the DLT portals, your SMS will be blocked by telecom operators.
  • There maybe certain vendors allowing transactional traffic under common headers but this is against TRAI regulations (not to mention the inferior customer experience). We recommend getting your own sender names/headers by registering on DLT portals!
  • Approvals stuck at DLT portals: The DLT portals are maintained and supported by respective telecom operators. Bharatbulksms staff has neither visibility nor control on why and where the entity (PE) registrations are stuck. The respective DLT portals will directly communicate with you over email regarding approval status, any missing documentation etc. Please check your emails and provide additional docs as needed.
  • We have limited “read” access to your basic details only after your KYC verification is done and after you select IMI Mobile as the Telemarketer.
  • Process changes: We have detailed our understanding of the registration processes and provided a step-by-step guide on how to register and get headers approved on 4 portals (Videocon, VIL, BSNL, Trueconnect Jio) in this webpage. However, we observed the processes may go through small changes – we will keep the information updated on this page. Once again, SMS providers and aggregators (such as Bharatbulksms) have no control over these changes.
  • DLT registration charges: The fees imposed by different DLT portals is also outside our control. We are only providing you with the available options (where the processes are clear to us) and encouraging those who can to register on multiple portals for speedy approvals.
  • DLT approval timelines: Due to heavy rush at the operator portals, we have been informed that the approval queues are constantly increasing, implying increasing approval timelines and SLAs.

Frequently Asked Questions

What is bulk SMS? How do businesses use bulk SMS services?

‘Bulk SMS’ or ‘bulk messaging’ refers to businesses sending SMS to one or more recipients via bulk SMS service providers such as BharatBulkSMS. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS service providers as they allow businesses to create, schedule, send and track bulk SMS campaigns.

Bulk SMS is used by SMBs, global enterprises, developers, educational institutes, NGOs and government agencies for product promotions, informational communications, transactional alerts, order updates, reminders, feedback and more. Check out how bulk SMS use cases for different industry verticals.

Why should businesses use bulk SMS?

In today’s mobile world, SMS beats all the other channels hands down with 97% open rates (vs 10%-30% open rates for email and social media channels) and ten times the response rate. By embedding actionable links within the message, bulk SMS can even help improve conversion rates across the customer lifecycle – acquisition, engagement and retention. Check out why you should include bulk SMS in your mobile strategy.

What is the difference between Promotional, Service and Transactional SMS?

TRAI has notified “The Telecom Commercial Communication Customer Preference Regulations, 2010” classifying text messages as per the intent or nature of content within the text messages. Here is an easy summary:

Promotional SMS Vs Service SMS Vs Transactional SMS

  • Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.
  • Service Implicit SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. These should not be intended for marketing.
  • Service Explicit SMS is used to send offers, discounts, or updates regarding services to existing customers.
  • Transactional SMS can only be used by Banks to send OTPs and alerts.
  • Promotional messages will be delivered to recipients after preference and consent scrubbing.
  • Service Implicit SMS will be delivered to all recipients, irrespective of their consent preference.
  • Service Explicit SMS will be delivered to customers who have provided explicit consent to receive SMS from your business.
  • Transactional SMS will be delivered to all recipients, irrespective of their consent preference.
  • Promotional SMS can be sent only between 10 AM and 9 PM
  • Service Implicit SMS can be sent 24x7 with no time restriction.
  • Service Explicit SMS can be sent 24x7 without any time restriction.
  • Transactional SMS can be sent 24x7 with no time restriction.
  • Promotional SMS will be delivered with a 6-digit numeric Header approved for your business in DLT platforms.
  • Service Implicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.
  • Service Explicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.
  • Transactional SMS can be sent via 6-character alpha character Header corresponding to the Bank’s name.

How much does bulk SMS cost?

Our bulk SMS service and software are free to use, you simply pay for the texts that you send. You can buy BharatBulkSMS bulk SMS credits online and use these credits to send both promotional and transactional SMS (1 SMS credit = 1 single-part SMS of 160 characters). Check out our bulk SMS pricing.

Whatever your business SMS needs, BharatBulkSMS helps you maximize ROI with its multi-award-winning features, direct telecom partnerships and robust technology backend. Please watch out for any bulk SMS service provider offering insanely low prices as they generally come with low-quality delivery and fake delivery reports. Easily send SMS with our easy-to-use web SMS portal and plugins. For sales enquiry, please call us on +91-7208417941 or email us at sales@BharatBulkSMS.in, and we will get back to you.

What makes BharatBulkSMS India’s No. 1 bulk SMS service provider?

BharatBulkSMS offers easy, powerful & self–serve messaging platform which makes it extremely convenient to upload & maintain contacts, compose media-rich SMS, and send smarter bulk SMS. BharatBulkSMS also provides flexible and scalable free SMS APIs to integrate SMS with any application/CRM. Our direct integration with multiple telecom operators and smart SMS gateway technology ensure best-in-class delivery for your bulk SMS campaigns. BharatBulkSMS is the highest rated bulk SMS service provider, rated 4.8/5.0 on Trustpilot. Here are a few more reasons why SMEs & global enterprises love BharatBulkSMS.

How to send bulk SMS online?

Follow the below steps to send bulk SMS online using BharatBulkSMS:

  • Sign up for a BharatBulkSMS account
  • Buy SMS credits
  • Add or upload contacts
  • Compose your SMS in English or popular regional languages.
  • Easily enrich your campaigns – personalize with merge fields, insert short links, attach files, send surveys and more! Schedule or send the message
  • Track real-time delivery reports and advanced campaign click reports

How to receive SMS online?

Using an inbound long code (10-digit numbers), missed call number, or dual VMNS, you can receive SMS online in India from your customers. You can purchase either dedicated long codes or keywords on shared long codes to set up your SMS address and receive replies. It’s free for you to receive messages and only costs the customer their standard network cost. All messages will appear in your BharatBulkSMS account, so simply log in and view at your leisure. You can also choose to automatically forward all inbound messages to you via email for free.