Promotional SMS

Promotional SMS is a different kind of service which deals with marketing. Asthe name suggests, Promotional means Promotion, which can be said to be a type of advertisement made by various telecom companies. The Promotional SMS can be sent to the new and existing customers only from a respective operator. The new updates and offers with respect to the operator can be provided to the customer via Promotional SMS. In almost every country, the use of Promotional SMS is general, as it has proven to be the effective way for marketing indeed.

For Example

The new offers, discounts, features, scholarships, etc. can be provided interms of Promotional SMS to grow one’s business and provide customers with the best offers in this competitive world.

Features

  • The Promotional SMS is sent through random six-digit sender ID as assigned by the telecom operator. The message can be sent to any random number being existed in their database. Generally, the user cannot reply to the Promotional SMS.
  • The Promotional SMS can only be sent between 9 am to 9 pm with time constraints. The bounded time has no effect on the number of promotions. One can receive as many messages in one day.
  • It is the best marketing effort applied by the company in an effective manner to sell its products. Big companies make their best product to be promoted in the best way.
  • The Normal gateway and high priority facilities are provided by the Promotional SMS service.
  • The Promotional SMS cannot be sent to DND and non-existing numbers. Although only a limited number of these messages can be sent.

Difference Between Transactional & Promotional SMS

  • The Transactional SMS is for providing important alerts to the customer and doesn’t have any relation to the marketing field while the Promotional SMS completely deals with the business-related affairs. It makes use of the advertisement to be shared everywhere from customers to customers.
  • The Transactional SMS can be sent to all customers including DNDs but the Promotional SMS has only access to the non-DND numbers. It adds to the disadvantage of Promotional SMS but at the same time, it has the highest advantage in comparison. Also, the Promotional SMS can be sent to any random number provided by the operator.
  • The Transactional SMS is received whenever a request is made on the internet portal to do any kind of payment but the Promotional SMS can also be received without any such requests made by the customer.
  • The Transactional SMS can be received with no time restriction, while Promotional SMS can only be received between 9 am to 9 pm. The time constraint applied to Promotional SMS take them to the point of their disadvantage.
  • The company mostly works with Promotional SMS in order to increase their business in every aspect. The Transactional SMS thereby is secured under high secured systems in order to avoid any mistake or loss to the customer.

Conclusion

The use of SMS had proved that how easily one can connect and share information in both offline and online mode. The Promotional SMS shows the marketing skills which is being carved by advertisement companies. The Transactional SMS provides convenience to the customers regarding their different process, they go through online. Both the services have proven to be boon to the society as well as to the nation. Every day, we are sending and receiving SMS, this is how our life has become easier and lazy. In the advancement of technology, everything goes in a way.

Features

Integrations

Use Cases

Resources

Company

Frequently Asked Questions

What is bulk SMS? How do businesses use bulk SMS services?

‘Bulk SMS’ or ‘bulk messaging’ refers to businesses sending SMS to one or more recipients via bulk SMS service providers such as BharatBulkSMS. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS service providers as they allow businesses to create, schedule, send and track bulk SMS campaigns.

Bulk SMS is used by SMBs, global enterprises, developers, educational institutes, NGOs and government agencies for product promotions, informational communications, transactional alerts, order updates, reminders, feedback and more. Check out how bulk SMS use cases for different industry verticals.

Why should businesses use bulk SMS?

In today’s mobile world, SMS beats all the other channels hands down with 97% open rates (vs 10%-30% open rates for email and social media channels) and ten times the response rate. By embedding actionable links within the message, bulk SMS can even help improve conversion rates across the customer lifecycle – acquisition, engagement and retention. Check out why you should include bulk SMS in your mobile strategy.

What is the difference between Promotional, Service and Transactional SMS?

TRAI has notified “The Telecom Commercial Communication Customer Preference Regulations, 2010” classifying text messages as per the intent or nature of content within the text messages. Here is an easy summary:

Promotional SMS Vs Service SMS Vs Transactional SMS

  • Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.
  • Service Implicit SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. These should not be intended for marketing.
  • Service Explicit SMS is used to send offers, discounts, or updates regarding services to existing customers.
  • Transactional SMS can only be used by Banks to send OTPs and alerts.
  • Promotional messages will be delivered to recipients after preference and consent scrubbing.
  • Service Implicit SMS will be delivered to all recipients, irrespective of their consent preference.
  • Service Explicit SMS will be delivered to customers who have provided explicit consent to receive SMS from your business.
  • Transactional SMS will be delivered to all recipients, irrespective of their consent preference.
  • Promotional SMS can be sent only between 10 AM and 9 PM
  • Service Implicit SMS can be sent 24x7 with no time restriction.
  • Service Explicit SMS can be sent 24x7 without any time restriction.
  • Transactional SMS can be sent 24x7 with no time restriction.
  • Promotional SMS will be delivered with a 6-digit numeric Header approved for your business in DLT platforms.
  • Service Implicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.
  • Service Explicit SMS can be sent via 6-character alpha Header approved for your business in DLT platforms.
  • Transactional SMS can be sent via 6-character alpha character Header corresponding to the Bank’s name.

How much does bulk SMS cost?

Our bulk SMS service and software are free to use, you simply pay for the texts that you send. You can buy BharatBulkSMS bulk SMS credits online and use these credits to send both promotional and transactional SMS (1 SMS credit = 1 single-part SMS of 160 characters). Check out our bulk SMS pricing.

Whatever your business SMS needs, BharatBulkSMS helps you maximize ROI with its multi-award-winning features, direct telecom partnerships and robust technology backend. Please watch out for any bulk SMS service provider offering insanely low prices as they generally come with low-quality delivery and fake delivery reports. Easily send SMS with our easy-to-use web SMS portal and plugins. For sales enquiry, please call us on +91-7208417941 or email us at sales@BharatBulkSMS.in, and we will get back to you.

What makes BharatBulkSMS India’s No. 1 bulk SMS service provider?

BharatBulkSMS offers easy, powerful & self–serve messaging platform which makes it extremely convenient to upload & maintain contacts, compose media-rich SMS, and send smarter bulk SMS. BharatBulkSMS also provides flexible and scalable free SMS APIs to integrate SMS with any application/CRM. Our direct integration with multiple telecom operators and smart SMS gateway technology ensure best-in-class delivery for your bulk SMS campaigns. BharatBulkSMS is the highest rated bulk SMS service provider, rated 4.8/5.0 on Trustpilot. Here are a few more reasons why SMEs & global enterprises love BharatBulkSMS.

How to send bulk SMS online?

Follow the below steps to send bulk SMS online using BharatBulkSMS:

  • Sign up for a BharatBulkSMS account
  • Buy SMS credits
  • Add or upload contacts
  • Compose your SMS in English or popular regional languages.
  • Easily enrich your campaigns – personalize with merge fields, insert short links, attach files, send surveys and more! Schedule or send the message
  • Track real-time delivery reports and advanced campaign click reports

How to receive SMS online?

Using an inbound long code (10-digit numbers), missed call number, or dual VMNS, you can receive SMS online in India from your customers. You can purchase either dedicated long codes or keywords on shared long codes to set up your SMS address and receive replies. It’s free for you to receive messages and only costs the customer their standard network cost. All messages will appear in your BharatBulkSMS account, so simply log in and view at your leisure. You can also choose to automatically forward all inbound messages to you via email for free.

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